Multiply Your Genius, Expand Your Reach
Squeeze more juice out of your genius content.
Your rebellious ideas can change the status quo and create a more beautiful, just world.
You’ve worked hard on your hero content for your keynote, podcast, or article. But there’s even more to extract from that genius! Use the Content Multiplication Method to repurpose existing content, expand your reach, and make a deeper impact.
Start meaningful conversations with your audience using Content Multiplication.
The Content Multiplication Method helps leaders and brands like yours repurpose and multiply “hero” content (keynotes, interviews, book chapters, podcasts, interviews, etc.) into social media and email content that starts engaging conversations with their audience.
Repurpose
Your Content
Distilling your hero content into easily digestible emails or social media posts is like turning a gourmet meal into rich (amazing) bites that get people talking.
Expand
Your Reach
Your keynote, podcast, long-form article, content interview, or book chapter can be broken down into engaging content pieces that start converting conversations online.
Deepen
Your Impact
Sharing your genius ideas in places where your fans can actively engage with you gives them an opportunity to apply them to their lives for an even deeper impact.
Hi! I’m Rosey!
I’m on a mission to elevate the voices of rebellious, purpose-driven leaders who want to change the status quo in their field.
As a former communications director for a global leadership conference, I’ve interviewed hundreds of leaders, heard hundreds of talks and podcast conversations all the while developing new ways to extract speakers’ ideas into short, high-impact value-add pieces for social and email engagement. Working along side a world-class content development team, our efforts attracted 200k+ subscribers and followers globally.
As a new business owner now, I’m excited to help you squeeze more juice out of your genius content. I look forward to hearing your ideas and helping you start engaging conversations with your audience online!
Share Your Genius.
Engage Your Audience.
You’re a genius (yes, you are).
As a leader in your industry, you’ve either built a business, created a product, hosted a podcast, given a keynote, taught a workshop, written a book (or are working on one), or shared your ideas with others in some way.
You’ve had an impact on people’s lives! And now that your valuable ideas are out there, your fans are looking for an opportunity to learn more—to engage with you and discover how to apply your ideas to their lives.
But if you’re not showing up consistently online where your fans are consuming content, you’re missing out on an opportunity for deeper impact.
Your rebellious ideas can change the status quo and create a more beautiful, just world. With Content Multiplication, spread the word and start meaningful conversations with your audience.
“Rosey excels at connecting with and interviewing people, ensuring their voice shines through her storytelling. Her strategic thinking helps develop effective marketing campaigns and targeted messaging that elevates the organization’s overall brand awareness.”
Sue S., Graphic Designer
3 Next Steps to Start Meaningful Conversations Online
Your content is genius. Let’s squeeze out all the juice!
You want to engage with your audience and help them apply new ideas. You’ve already created a podcast, keynote, book chapter, or long-form article. Is there more you can extract from all that work? Absolutely!
I can analyze your genius content and identify and repurpose elements within it for social media and email content that create deeper engagement and start meaningful conversations with your audience.
Here’s how to get started!
1. Connect
Connect with me to explore options to repurpose (or develop*) your hero content.
2. Multiply
Let’s determine the hero content you want to multiply and create a communication plan that fits your rhythm.
3. Grow
With a new regular rhythm, watch your audience engagement grow as people start talking about (and sharing!) your ideas.
*Haven’t developed your “hero” content yet? No problem. My interview process allows me to put your ideas on paper and create your hero content base!
Your ideas are genius!
Let’s Get People Talking
I look forward to meeting you and exploring how to share more of your genius and engage your audience in meaningful conversations online!
Fill out the connect form to tell me about yourself, and I will be in touch soon.
Content Multiplication: The Process
Whether you want to explore a new method of sharing content online or find a partner to help you extract the genius from your existing content for redistribution, my goal is to help you expand your reach and engage your audience in meaningful conversations that have an impact.
Identify a piece of hero content
Your hero content consists of a high-level theme, idea, or topic. Examples include podcast episodes, workshops, keynotes, book chapters, etc. No hero content? No problem. Concepts can be developed and written from a deep-dive interview!
Break down your hero content into shareable formats
Once your hero content is identified, let’s break it up into smaller, shareable formats, including quotes, real-life short stories/anecdotes, polls, thought-provoking conversation starters, value-add emails, blog articles, etc.
Plan out your content distribution
With your hero content as your guide, planning out your content distribution and communication becomes a lot easier! Let’s plot out your shareable content on the calendar, including copy (and graphics) for social media posts, emails, and blog articles.
Frequently Asked Questions
Questions? Here are some answers!
What is Content Multiplication?
The Content Multiplication Method helps leaders and brands repurpose high-level “hero” content (keynotes, interviews, book chapters, podcasts, interviews, etc.) into social media and email content that starts conversations with their audience.
What type of content do I get with Content Multiplication?
The type of content you get with Content Multiplication includes copy for social media posts, emails, and blog articles consisting of quotes, real-life short stories and anecdotes, polls, and thought-provoking conversation starters.
How much does Content Multiplication cost?
Pricing starts at $1.5k to extract shareable elements from one piece of hero content, but can vary by length, type, preferred deliverables, and whether or not you need additional support developing your hero content from idea to paper. (NOTE: Ongoing support on a monthly basis does give you a discount!)
What is “hero” content?
Your hero content consists of a high-level theme, idea, or topic you are known for. Examples include podcast episodes, workshops, keynotes, book chapters, etc.
Who is Content Multiplication designed for?
Content Multiplication is great for leaders and brands who want to increase engagement online around their ideas, but who don’t have the extra time to create new content from scratch. They likely already have well-researched content out in the world (or in development), and want support formatting it to share and start consistent conversations online.
Would you run my social media and email accounts?
My offer does not include social media or email management. However, I will provide copy and graphic(s) recommendations with each extracted piece of shareable content.
What if I don’t have “hero” content?
No hero content? No problem. You still have ideas to share. Hero content concepts can be developed and written from a deep-dive interview!
How much shareable content do I get from one piece of hero content?
The length and type of your hero content will determine how many shareable elements can be extracted. For example, a 20-minute keynote or podcast conversation can generate (approximately) one to two weeks’ worth of social media conversation starters (five per week), one to two weekly nurture emails, and one blog article.
Will you design the graphics?
My primary focus is providing conversation-starting copy based on your hero content. With each deliverable, I will provide graphic and image ideas you can share with your social media manager. However, if you don’t have a graphic designer, I can provide graphics support via Canva at an additional cost.
Don’t see your question listed? Request a call or email Rosey LaVine at rosey@lavinecreative.com.
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LaVine Creative LLC 