Brand Voice & Messaging Unique to You
Engage your audience with ideas so clear, they can’t help but take notice.
Your rebellious ideas to change the status quo and create a more beautiful, just world deserve to be heard. Don’t let a lack of brand voice clarity hold you back. Let’s craft compelling messaging that inspires engagement, action, and growth.
Brand voice and messaging clarity empower your ideas to change the status quo.
Connect
with Authenticity
Identify the heart and genius in your story, and feel confident about how you express who you are and what you do.
Engage
with Empathy
Paint a clear picture that empathizes with your customer’s pain and invites them on a journey toward resolution.
Communicate
with Consistency
Increase audience engagement and conversions with consistent branding language across all your platforms.
3 Ingredients Your Brand Needs to Engage Your Audience in Positive Change
Get your free copy of The Change Agent Communication Framework and bonus Brand Messaging Self-Audit to identify where you can level up your brand communication and increase your impact.
Your words are
the most important
part of your branding.
You might have the most vibrant images, beautiful colors, and perfect fonts to represent your brand. BUT if your messaging is inconsistent and confuses your audience, you’ll fail to convert leads, and your growth will become stagnant.
Many leaders are doing great work in the world but often get stuck when it comes to their brand voice and messaging. In some cases, this lack of clarity leads people to close their doors or give up on great causes all together.
Does your brand invite people into a story?
Does your messaging build trust with your ideal audience?
Does your communication express why you do what you do?
Does your ideal audience understand the problem you help them solve?
If you answer no to any of these questions, you may be missing an opportunity to connect more deeply with your audience (and are likely leaving money on the table!).
“Our business worked with Rosey to help clarify our message and values, in a succinct and impactful manner. Our goal was to create a master template that we could use to produce web copy, marketing emails, lead generation content, social media content and beyond. The process of working with Rosey was seamless—from our time spent filling out pre-meeting questionnaires to the deep dive interviews she conducted, the entire experience was engaging but not stressful.
We couldn’t be more happy with our finished brand hero script and manifesto, and really loved parterning with Rosey on the project. We value working with people who are kind, attentive, good listeners, and produce high quality work—and Rosey checks all of those boxes and more!
I would highly suggest that anyone who is considering working with her take the leap and choose LaVine Creative. Rosey is the real deal, and you’ll be so glad you chose to work with her on your project!”
Drew English, Charter & Co
Your Next Steps Toward Brand Clarity
Your ideas matter. Now let’s make them stand out.
As a rebellious leader with a vision to create a more beautiful, just world through your work, I believe your ideas deserve to be heard (even if they might feel a little fuzzy right now).
Your next steps toward brand clarity can boost engagement, increase conversions, and bring you closer to realizing your vision! Get started by connecting with me over a video call, and let’s talk about how we can get you the clarity you need to see growth.
1. Connect
Connect with me to discuss the best options to unpack your brand DNA.
2. Discover
Discover your brand identity and how to communicate it with clarity.
3. Grow
With clear, consistent, and compelling brand language, watch your engagement grow!
Hi! I’m Rosey,
owner of LaVine Creative!
I’m on a mission to elevate the voices of rebellious, purpose-driven leaders who want to change the status quo in their field.
During my 20+ year career in nonprofit and leadership development spaces, I’ve had the unique opportunity to interview leaders and change agents from around the world and help them articulate their stories and move people to action. Through this experience, I’ve developed a perspective on how to engage audiences toward effective change by writing through the lens of human connection.
I look forward to hearing your rebellious ideas and how you want to challenge the status quo to create a more beautiful world!
3 Package Options & What’s Included
Whether you want to identify areas for improvement, dip your toes into telling your story, or do a deep dive into your brand DNA, my goal is to provide you with the language you need to engage your audience in a meaningful way that increases your impact.
Package recommendations are listed below (but can also be customized with add-ons to meet your goals!).
Experience Your Voice
Brand Audit & Strategy
Is your brand messaging experience coming across clearly? By doing a brand voice and messaging audit, you’ll discover specific areas where you’re winning and where you can build clarity.
Brand Voice & Messaging Audit
A Brand Voice & Messaging Audit evaluates and scores how well you convey your brand to your audience in written form, including recommendations on strategy to improve. The process involves analyzing your brand’s consistency, authenticity, empathy, clarity, and differentiation across your primary communication channels.
Express Your Voice
Brand Script & Persona
Discover how to express your authentic brand voice and message with a clear understanding of your brand persona and a compelling script you can use as the basis for a brand video or website.
Express Brand Intro Guide
The Express Brand Intro Guide includes a brand persona and customer persona to give you a clear, quick picture of who you are and who you serve. It can be used to share with internal and external writers, vendors, or AI-generators.
Express Customer Hero Script
The Express Customer Hero Script provides you with brand messaging in a narrative format that unpacks and empathizes with your customer’s pain and wants, while introducing your brand as a helpful guide to help them get what they’re looking for.
Extend Your Voice
Essential Brand Guide
Identify the essential elements of your brand voice and messaging DNA and boost conversions with communication that is authentic, empathetic, and consistent.
Brand Story
Your Brand Story shares how you got to where you are in your business, including the inciting incident(s), missteps, pain points, lessons, beliefs, wisdom, motivations, and why and how you can help others as a result.
Brand Values
Brand Values represent what you stand for, what you believe in, how you show up in the world, and who you support. They give your audience a better understanding of who you are and can inform whether you’re a business they want to work with or buy from.
Manifesto
A Manifesto (or Rally Cry) expresses your point of view and the heart behind why you do what you do. It gets to the heart of what you value and how you want to change things for the better, often calling your ideal audience to join you. It can also guide you and your business when your vision feels foggy.
Personality, Tone, & Style
Personality, Tone, and Style guidelines help inform internal and external content creators and writers (and even AI) on the way you want to communicate so they can write on your behalf with consistency.
Customer Hero Story
A Customer Hero Story incorporates the elements of story structure to articulate your customer’s motivations, emotions, fears, pain points, problems, obstacles, and goals while positioning your brand as an empathetic, expert guide who can help your customers get what they’re looking for.
Customer Persona
A Customer Persona includes your best understanding of your ideal customer’s characteristics so that you can better empathize with their pain points, needs, and goals.
Value Proposition
A Value Proposition is a quick elevator pitch (based on your Customer Hero Story) highlighting what you offer, who it serves, and how it benefits people.
Tagline
A Tagline is a short phrase that resonates with who you are and helps customers remember you. Unlike a slogan, a tagline is typically a more permanent phrase incorporated throughout your messaging.
Optional Add-Ons
Complement your brand voice and messaging guide with add-ons that showcase your reputation and provide consistency.
Testimonial Survey
Testimonial Survey(s): Guided through a series of questions that identify your customer’s preferences, challenges, and needs, as well as what they enjoy about working with you, these surveys serve two purposes—they provide clarity around your ideal customer persona as well as testimonials you can use to highlight your effectiveness and reputation.
Testimonial Interview(s)
Testimonial Interview(s): Video-call interviews are conducted to identify your customer’s preferences, challenges, and needs, as well as what they enjoy about working with you. These interviews serve two purposes—they provide clarity around your ideal customer persona as well as testimonials you can use to highlight your effectiveness and reputation. The benefit of face-to-face interviews over a video call is the opportunity to unpack any specific nuances and ask follow-up questions. Since I’m not a part of your organization, these interviews can also help uncover additional feedback you may not hear otherwise.
Case Study
A Case Study is a deep dive into a customer’s experience working with you. It includes the problem they came to you with, the solution you offered, how you helped solve the problem, and the outcomes as a result. In this process, I conduct two interviews (and/or surveys)—one with the customer and one with you, the organization/brand. I then review and draft the answers into a Case Study (with visual suggestions) highlighting how others can benefit from working with you.
Biography
Your Biography highlights your experience, accomplishments, and authority in your industry. It also helps set up your reputation with your audience and gives people a sense of who you are.
LinkedIn Profile Recommendations
LinkedIn Profile Recommendations help you improve your online presence on one of the primary social networking platforms for leaders. Based on identifying key parts of your messaging in the Elevate your Voice Package, I will suggest where you can add different elements to improve your profile and elevate your presence so people are clear about who you are, what you do, and how you can serve them. Note this add on is only available for the Extend Your Voice Package.
Website Copy Outline Recommendation
A Basic Website Copy Outline Recommendation provides you with a copy and website outline for three primary pages of your website, including your home and about page. It takes all the elements from the Extend Your Voice process and incorporates it into compelling language for a website that converts leads. This copy outline can then be given to a web designer or developer to incorporate into your website. Note this add on is only available for the Extend Your Voice Package.
Mission & Vision Statements
A Mission Statement communicates why you exist, who you serve, and how you serve them.
A Vision Statement communicates a picture of the ideal world you want to create as a result of your service or product.
Grammar & Language Preferences
Grammar and Language Preferences help inform internal and external content creators and writers of any nuances, rules, or jargon related to your business or organization so they can write on your behalf with clarity and ease. (Note: These preferences are best paired with your Personality, Tone, and Style guidelines.)
Content Guidelines
Content Guidelines inform topic focus, content strategy, and what success looks like for your internal and external content creators, writers, marketers, and communicators.
Internal/External Brand Alignment Audit
An Internal/External Alignment, included in the Brand Voice & Messaging Audit package, can be included as an add on to the Express and Extend Your Voice Packages. It includes an internal survey for your team, an external survey for your customers, and an analysis of the results to identify where there may be misalignment or room for clarity.
Frequently Asked Questions
Questions about branding or the various package options? Here are some answers! Don’t see your question listed? Request a call or email Rosey LaVine at rosey@lavinecreative.com.
Does branding include messaging?
Yes! Branding is not just about your colors, fonts, logos, or graphics. Branding should also include how you communicate with your audience using words.
What is story-based branding?
Story-based branding utilizes the principles of a story structure to take your customers on a journey from having a need or problem to solve to finding a solution in your product or service. It also incorporates the wisdom from your own story to show empathy and provide guidance to your ideal customer.
Can my business or organization go through the branding process as a group?
The current processes as they are set up are best designed for one to two key stakeholders involved in marketing and/or communication for your brand. However, broadening the process to your wider team may prove to create a rich, team-building experience. If a group experience is desired, please contact me for a unique arrangement and pricing adjustments that can accommodate your goals.
How long does it take to go through each branding package?
The length of time varies by schedule availability. Each package involves surveys, interviews, drafting, reviews, editing, and approvals. Here are the estimated times for each package, including:
Experience Your Voice: 2 Internal Surveys, 1 External Survey, & 1hr Presentation to Review Results (2-4 weeks depending on survey distribution and completion)
Express Your Voice: 2hr Interview & 1 Survey (1 to 2 weeks)
Extend Your Voice: 4 Surveys & 6hrs of Interviews (5 to 8 weeks)
NOTE: Estimated times do not include optional Add-Ons.
What is a brand voice & messaging guide?
A brand voice and messaging guide provides clarity and consistency in how you talk about your brand, including your story, values, personality, style, preferences, as well as your customer’s story and the specific problem you solve. It can be used internally among staff, externally among contractors and vendors, and can also be integrated into AI generators. It pairs well with a brand visual style guide.
Why should I care about my brand voice and messaging?
Your brand voice and messaging express the core of your business or organization. Without clarity on how you talk about your brand, you risk unrealized potential, lost sales or donations, inconsistency across your platforms, and confusing your audience.
Can I customize a package if I don’t need all the elements offered?
Yes, during our initial call, we can review your goals and discuss a customized package that meets your needs.
What is your process?
In my one-on-one guided process, you’ll go through a series of surveys and deep-dive interviews that unpack your brand voice, story, and messaging style. Then, based on carefully curated notes from our conversations, I will craft a script and/or guide you can use to inform almost anywhere you communicate with your audience!
What is brand messaging?
Brand messaging goes beyond your brand personality, tone, and style (your brand voice), it also includes specifics on how you talk about who you are, what you do, why you do it, the problem you solve, and the customers you serve. Well crafted brand messaging is clearly defined and understood by you, your team, and your customers.
Are interviews conducted in person or online?
Interviews are primarily conducted online to allow me to record our conversations and take accurate notes that capture how you talk about your brand. (If in-person interviews are preferred, special arrangements can be made to accommodate.)
Who are the brand packages designed for?
- Purpose-driven leaders or influencers who want to build their personal brand
- Businesses or nonprofits that want to provide clarity around their brand voice and messaging so that it can be better utilized internally, externally, and through AI generators
- Video production or Web Design agencies looking for a partner to help their clients clarify their brand voice and messaging as the basis for video or web design projects
How much does each package cost?
Packages start at $799 and range up to $4,999+. Any customizations or add-ons will be factored into your proposal to meet your goals.
Your ideas matter!
Let’s Create Brand Voice & Messaging Unique to You
I look forward to meeting you and crafting compelling brand messaging that inspires your audience to take action and be part of the change you want to make in the world!
Fill out the connect form to tell me about yourself, and I will be in touch soon. In the meantime, download your free copy of The Change Agent Communication Framework (with bonus Brand Messaging Self-Audit)!
Copyright © 2024 LaVine Creative LLC
LaVine Creative LLC 