Brand Voice & Messaging Unique to You
Engage your audience with ideas so clear, they can’t help but take notice.
Don’t let a lack of brand voice clarity hold you back from the difference you can make. Let’s unpack the story that will help you authentically connect to your audience and inspire deeper engagement.
Does your brand language connect with your audience or push them away?
You and your brand are unlike anyone else. Connect with your audience in a way that feels authentic to you and your unique story. Through my deep-dive process, I work with leaders like you to identify how your story can help your audience feel seen, heard, and inspired to engage.
Connect
with Authenticity
Identify the heart and wisdom in your story, and feel confident about how you express who you are and what you do.
Engage
with Empathy
Paint a clear picture that empathizes with your audience’s reality and invites them on a journey.
Communicate
with Consistency
Increase audience engagement and conversions with consistent branding language across all your platforms.
“If you’re looking to take your brand or business to the next level of clarity and consistency, look no further. Rosey’s brand messaging guidance isn’t just a service – it’s a game-changer for your business. Trust me, you won’t know how you managed without her!”
Ashlyn Ochoa
Writer, Speaker & Producer
Is your brand messaging connecting or confusing your audience?
Get your free Brand Messaging Self-Audit to identify where you can level up and increase your impact.
Your words are
the most important
part of your branding.
You might have the most vibrant images, beautiful colors, and perfect fonts to represent your brand. BUT if your messaging confuses your audience, you’ll fail to connect with people, convert leads, and your growth will become stagnant.
Many leaders are doing great work in the world, but often get stuck when it comes to their brand voice and messaging. In some cases, this lack of clarity leads people to close their doors or give up on great causes altogether.
Does your brand invite people into a story?
Does your messaging build trust?
Does your communication express why you do what you do?
Does your audience understand the problem you help them solve?
If you answer no to any of these questions, you may be missing an opportunity to connect more deeply with your audience (and are likely leaving money on the table!).
What people are saying
Drew English
Owner, Charter & Co.
“Our business worked with Rosey to help clarify our message and values, in a succinct and impactful manner. Our goal was to create a master template that we could use to produce web copy, marketing emails, lead generation content, social media content and beyond. The process of working with Rosey was seamless—from our time spent filling out pre-meeting questionnaires to the deep dive interviews she conducted, the entire experience was engaging but not stressful.
We couldn’t be more happy with our finished brand hero script and manifesto, and really loved parterning with Rosey on the project. We value working with people who are kind, attentive, good listeners, and produce high quality work—and Rosey checks all of those boxes and more!
I would highly suggest that anyone who is considering working with her take the leap and choose LaVine Creative. Rosey is the real deal, and you’ll be so glad you chose to work with her on your project!”
Fred Vojtsek
Change Management Executive Coach
“After being on the sidelines for several years, I decided to restart my change management/coaching business. Rosey was referred to me by a trusted friend and we began her process. Rosey led this process and had great command and listening skills. After two meetings she had a terrific understanding of the work that I do. Her feedback to me on strategy and focus was very helpful. her writing and telling of my story were spot on and captured our conversations well. I highly recommend Rosey.”
Tamara Kiwi
Leadership Coach & Facilitator
“I had the pleasure of working with Rosey, and she transformed the way my brand communicates. From the very beginning, she was committed to developing a deep understanding of my work’s purpose and then helped me clarify my messaging to better connect with my audience. Rosey has a unique ability to cut through the noise and showcase the essence of what makes a brand stand out.
She led a brand messaging audit for my business using her highly customized approach, which was a game-changer. She not only refined my messaging but also helped me craft copy that compelled action. Rosey also provided excellent copywriting support for my website and marketing materials, and feedback that sharpened my direction.
If you’re looking for someone who can elevate your brand and communicate its value with precision and purpose, I can’t recommend Rosey highly enough. She’s not just a talented brand strategist and communicator—she’s a true partner who brings vision, creativity, and heart to everything she does.”
Your Next Steps Toward Brand Clarity
Your ideas and stories matter. Now let’s make them stand out.
As a leader with a vision to create a more beautiful, just world through your work, I believe your ideas and stories deserve to be heard (even if they might feel a little fuzzy right now).
Your next steps toward brand clarity can boost engagement, increase conversions, and bring you closer to realizing your vision!
Get started by connecting with me over a video call, and let’s talk about how we can get you the clarity you need to see growth.
1. Connect
Connect with me to discuss the best options to unpack your brand DNA.
2. Discover
Discover your brand identity and how to communicate it with clarity.
3. Grow
With clear, consistent, and compelling brand language, watch your engagement grow!
Hi! I’m Rosey,
owner of LaVine Creative!
I’m on a mission to elevate the voices of rebellious, purpose-driven leaders who want to create good change.
During my 20+ year career in nonprofit and leadership development, I’ve had the unique opportunity to interview hundreds of leaders and change agents from around the world, helping them articulate their stories to move people to action. Ultimately, I believe that the more we share our stories, the more human dignity is restored. Through my experience, I’ve developed a perspective on how to engage audiences toward effective change by writing through the lens of human connection.
I look forward to hearing your story and how you want to create a more beautiful world!
3 Options & What’s Included
Whether you want to identify areas for improvement, dip your toes into telling your story, or dive deep into your brand DNA, my goal is to help you find the language you need to engage your audience in a meaningful way that increases your impact. Packages range from self-guided to fully guided.
Self-Guided Process
Experience Your Voice
The self-guided process is a great option for organizations and leaders who want to utilize helpful branding tools to unpack how their message is landing and how to improve. It includes an audit survey, templates, guides, and questions to help you build and customize your brand voice guide to your needs.
Integrated Process
Express Your Voice
The integrated process is a great option for organizations and leaders who want to understand their brand voice and hear expert advice on their best next steps to engage their audience. It includes an audit, guides, and survey questions, all reviewed and integrated into your first customized brand voice guide.
Fully Guided Process
Expand Your Voice
The fully guided process is a great option for organizations and leaders who want to go deeper into their brand messaging. In addition to audit and survey reviews, it also includes coaching and a series of deep-dive guided interviews to unpack your deeper message and integrate it into a comprehensive brand voice guide.
Frequently Asked Questions
Questions about branding or the various package options? Here are some answers! Don’t see your question listed? Request a call or email Rosey LaVine at rosey@lavinecreative.com.
Does branding include messaging?
Yes! Branding is not just about your colors, fonts, logos, or graphics. Branding should also include how you communicate with your audience using words.
What is story-based branding?
Story-based branding utilizes the principles of a story structure to take your customers on a journey from having a need or problem to solve to finding a solution in your product or service. It also incorporates the wisdom from your own story to show empathy and provide guidance to your ideal customer.
Can my business or organization go through the branding process as a group?
The current processes as they are set up are best designed for one to two key stakeholders involved in marketing and/or communication for your brand. However, broadening the process to your wider team may prove to create a rich, team-building experience. If a group experience is desired, please contact me for a unique arrangement and pricing adjustments that can accommodate your goals.
How long does it take to go through the process?
The length of time varies by involvement level and commitment. For example, the first package is more self-led, while subsequent packages become more customized and guided.
What is a brand voice & messaging guide?
A brand voice and messaging guide provides clarity and consistency in how you talk about your brand, including your story, values, personality, style, preferences, as well as your customer’s story and the specific problem you solve. It can be used internally among staff, externally among contractors and vendors, and can also be integrated into AI generators. It pairs well with a brand visual style guide.
Why should I care about my brand voice and messaging?
Your brand voice and messaging express the core of your business or organization. Without clarity on how you talk about your brand, you risk unrealized potential, lost sales or donations, inconsistency across your platforms, and confusing your audience.
Can I customize a package if I don’t need all the elements offered?
Yes, during our initial call, we can review your goals and discuss a customized package that meets your needs.
What is your process?
For my customized guided process, you’ll go through a series of surveys and deep-dive interviews that unpack your brand voice, story, and messaging style. Then, based on carefully curated notes from our conversations, I will craft a script and/or guide you can use to inform almost anywhere you communicate with your audience! For a less customized process, you’ll receive guides, tools, and templates to help you develop your brand guide on your own time.
What is brand messaging?
Brand messaging goes beyond your brand personality, tone, and style (your brand voice), it also includes specifics on how you talk about who you are, what you do, why you do it, the problem you solve, and the customers you serve. Well crafted brand messaging is clearly defined and understood by you, your team, and your customers.
Are interviews conducted in person or online?
Interviews are primarily conducted online to allow me to record our conversations and take accurate notes that capture how you talk about your brand. (If in-person interviews are preferred, special arrangements can be made to accommodate.)
Who are the brand packages designed for?
- Purpose-driven leaders who want to build their personal brand
- Businesses or nonprofits that want to provide clarity around their brand voice and messaging so that it can be better utilized internally, externally, and through AI generators
- Nonprofit Consultants, Video Production Agencies, or Web Design Agencies looking for a partner to help their clients clarify their brand voice and messaging as the basis for fundraising, video, or web design projects
How much does each package cost?
Packages start at $1000 and range up to $5,000+. Any customizations or add-ons will be factored into your proposal to meet your goals.
Your ideas matter!
Let’s Create Brand Messaging Unique to You
I look forward to meeting you and crafting compelling brand messaging that inspires your audience to take action and be part of the change you want to make in the world!
Fill out the connect form to tell me about yourself, and I will be in touch soon. In the meantime, download your free Brand Messaging Self-Audit to identify gaps and opportunities today!
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