Explore My Work

I’ve dedicated my career to learning from and partnering with incredible leaders like you to share value through storytelling, content writing, speech writing, copywriting, and brand messaging.

Below is a small sampling of some of the work I’ve done over the years! (To see my expanded portfolio or samples of specific projects, contact me at rosey@lavinvecreative.com.)

Brand Voice Messaging

Brand Voice Guide Development

In partnership with social enterprises, business leaders, authors, and coaches ready to level up their messaging, I’ve been honored to help them take a deep dive into their brand identity, brand story, customer personas, and content pillars so they can start communicating with clarity and confidence.

Web Content

Information Architecture & Copywriting

By utilizing some of StoryBrand‘s methods, the foundations of SEO, and my own brand voice and messaging frameworks, I’ve enjoyed taking a narrative approach to crafting web content and copy that boosts traffic and calls people to clear action.

Content Articles

Research &
SEO Content Writing

I’ve enjoyed sharing observations and fun tips with Vanessa Van Edwards’ following of more than 4M+ readers per month at Science of People.

Speech Writing

Story-Based Fundraising

In partnership with Westfall Gold and others, I’ve enjoyed interviewing and engaging nonprofit leaders to outline and craft speeches that have generated as much as $30M+ in gifts in a single weekend.

Speech Writing

Signature Talk Development

As a collaborative partner for authors and speakers, I enjoy uncovering the wisdom in their experiences. Together, we craft compelling content outlines and talks that weave their story with valuable insights so they can engage audiences with confidence.

Story Video Consultation

Story Video Collaboration

I’ve enjoyed collaborating with video production agencies to zero in on stories with in-depth interviews that uncover narratives that move people to get involved in important causes.

Story Articles

Client Showcases & Case Studies

For nonprofits and businesses alike, I’ve enjoyed interviewing their clients and customers to craft journalistic-style stories, testimonials, and case studies that showcase impact.

Print & Digital Marketing

Campaign Development & Execution

I’ve enjoyed developing campaigns and copy that promote products, services, and generosity. Projects include email campaigns, social ads, landing pages, pop ups, fundraising letters, brochures, mailers, etc.

Illustrative Summaries & Lead Magnets

Visual Content Summaries & Design

I’ve enjoyed creating illustrative summaries of talks as well as graphic content for lead magnets to capture the essence of someone’s message in a visual representation of their main points.

Social Ads

Social Copy & Design

For organizations that want to grow their audience, I’ve enjoyed creating social ad copy and branded visual graphics that grab attention and invite engagement.